What we store, and why

Only what keeps the site working is on by default. Analytics and marketing cookies stay off until you allow them, and you can change your mind at any time.

Always on

Necessary

Keeps the site working and remembers your cookie choice. Nothing here identifies you, and it is never shared.

pxl_consentUntil you change it
Remembers which kinds of cookies you allowed.
pxlhut · Local storage
pxl_lead_pendingUntil you close the tab
If you send a form before answering the cookie question, holds an anonymous reference to it, so it is counted once if you allow marketing.
pxlhut · Session storage

Off until you allow it

Analytics

Google Analytics shows us which pages people read and where they come from. Microsoft Clarity shows how pages are used (heatmaps of clicks and scrolling, and recordings of visits with anything typed into a form hidden), so we can fix what gets in the way. Never sold.

_ga2 years
Tells one visitor from another, without knowing who they are.
Google Analytics · Cookie
_ga_<id>2 years
Keeps track of a visit across pages.
Google Analytics · Cookie
_clck1 year
Tells one visitor from another across visits, without knowing who they are.
Microsoft Clarity · Cookie
_clsk1 day
Joins the pages of one visit into a single recording.
Microsoft Clarity · Cookie
CLID1 year
Recognises this browser the first time Clarity sees it.
Microsoft Clarity (clarity.ms) · Cookie
MUID, MR, SM, ANONCHK, SRM_BUp to 1 year
Microsoft's own cookies, set when Clarity loads: they recognise this browser across Microsoft's services.
Microsoft (clarity.ms, bing.com) · Cookie

Off until you allow it

Marketing

Meta (Facebook and Instagram) and Google measure our ads and show them to businesses like yours. Off unless you turn it on.

_fbp90 days
Recognises this browser so Meta can measure and deliver our ads.
Meta · Cookie
_fbc90 days
Remembers that you arrived from one of our Facebook ads.
Meta · Cookie

What we measure without cookies

Cloudflare, which serves this site, counts visits with Cloudflare Web Analytics. It sets no cookies and keeps no personal data, so it runs whatever you choose.

Changing your mind

Open your cookie preferences to turn analytics or marketing on or off. Turning one off stops it from the next page; cookies already set stay until they expire or you clear them in your browser.

Questions

Write to hello@pxlhut.com and a person from the team will answer.

Last updated 26 October 2026